Greenpeace No PFCs Campaign

The Challenge

Greenpeace East Asia is launching an No PFCs campaign. PFCs are commonly used in the production of outdoor apparel. PFCs is a persistent chemical that can accumulate in the ecosystem and eventually cause harmful effects to the environment and human health. Greenpeace would like create a series of social media posts to raise the public awareness of the issue by highlighting how PFCs can reach different parts of the ecosystem.

The Approach

Developed a set of graphics of suffering polar bear, crying Ganges River dolphin and poisoned seafood containing PFCs. Deploy on Greenpeace Facebook page over a few weeks.

The Results

Achieved organic reach of 1720 likes, 72 comments and 600 shares